Sunday, November 23, 2008

Dear President of Hershey Canada

A few weeks ago, after a year of low-carb dieting with much success, I felt I needed a bit of a reward. You see, the Canada Post had recently contacted me and revoked the dedicated postal code required for my buttocks. Having the choice of any treat for this momentous occasion, I decided on a 360 gram package of my favourite childhood candy, Goodies, which I intended to savour over the course of an evening, preferably with some tawdry movie involving Johnny Depp and an 18A rating.

Alas, it was not to be.

My first clue that this celebratory evening was going to go very badly was the large yellow burst on the front of the package which happily proclaimed ‘NOW GOODIER!’ (At that point the horrors that followed the introduction of the PR Disaster know as 'NEW COKE,' should have bubbled to the top of my brain and induced caution, but after 12 months of processed sugar deprivation, I heedlessly opened the package and began to blissfully consume what should have been a rare treat.)

My second indication that something had gone horribly, horrible wrong was the odd texture of afore said “Goodier” goodies. The interior black liquorice was too jelly-like, too gummy. Half the pleasure of proper Goodies is in the firm, tough liquorice texture. Puzzled, I kept eating, thinking that perhaps I had eaten a stray ‘mutant goodie’. To my deep dismay, I found they were all hidiously afflicted so.

At this point of bitter disappointment, the lingering burning acidic aftertaste suddenly hit like a culinary Quentin Tarintino subplot rampaging within my mouth. Destruction, fiery wrecks of “Goodier Goodies” lay sizzling like gasoline-drenched corpses within my mouth. Shock and horror ensured, sans the spiffy background music. I performed what would have been unthinkable only a few moments before. I actually flung the bag of Goodies away in disgust.

I washed out my mouth in a feeble attempt to rid my poor abused tastebuds of this grotesque sensation. I peered at the back of the bag, and find perhaps a hint... IMPORTED BY HERSHEY CANADA INC.

Imported? Imported? Oh yes... The Hershey plant in Smiths Falls, where I used to get my Goodies fix by the pound, is now closed. The production of those “Goodier” Goodies is now in the hands of what county exactly? Is lead and/or mercury now a GOODIER ingredient?

That you have ruined one of the few still accessible and sweet memories of my childhood is not enough! You proclaim this drek to be ‘Goodier’!! ‘GOODIER’!!!???” I beg to effing differ! ‘GOODIER’??According to whom? Extremely acidic burning aftertaste aside, I feel compelled to inform you that your new “Goodier” Goodies now taste like ass.

What ambitious, silver-tongued, incidious corporate demon spawned from the depths of Candy Hell dreamed up this bright idea? Did he and/or she blurt out during a five martini lunch of Hershey executives, “Hey, I KNOW! Let’s fark with the tried and true taste of Goodies. Nobody will mind!"

Please have the wanker responsible shot and /or fired immediately.

I also respectfully request you immediately cease making this “GOODIER” atrocity and go back your ORIGINAL Goodies recipe. A statement to the effect that Hershey's have made a regratable error in judgement and it will never happen again, Scouts Honour, would also be appreciated, but really, I just want my damn candy back.

Yours etc.,

E. Ann Bardawill

8 comments:

Carolyn said...

Oh my gosh! What a brilliantly funny post. There's nothing worse than finding out that a once favorite treat has been made Goodier.

My condolences.

Michelle Ufford said...

Hilarious, albeit tragic! :)

Jeff The Geek said...

"...hit like a culinary Quentin Tarintino subplot rampaging within my mouth"

Brilliant, absolutely brilliant. I breathlessly await to hear the response from the fool who dared mess with the goodiness of goodies. Please be sure to post it.

M. G. Tarquini said...

Is melamine listed anywhere on the package?

SpiritEntity said...

I did a search on "Goodier Goodies" and found your blog. I couldn't agree more! Oh! So vile!! I hate them! Tastes like burning. What on earth possessed them to change our delicious Goodies? They're utterly dreadful. I have written a complaint to the company and am hoping for a refund. Blech. Vile, I say!

jono said...

I too found your blog via a search for Goodier Goodies, and you have mirrored my feelings on the matter almost perfectly.

However, I believe I have a slightly better explanation for these Goodies impostors, and why they're imported by Hershey Canada. Hershey Canada Inc.'s website states they have factories in Montreal and Lancaster, Pennsylvania. The latter of which is owned by their parent company, The Hershey's Company.

In the US, The Hershey's Company sells another candy-covered licorice "treat", called Good & Plenty, which originated in Philadelphia, PA. Are you starting to see where this is going?

I tried Good & Plenty once while visiting the states, believing they would be a reasonable substitute for Goodies while abroad, but I instead recall them being absolutely vile and bitter. I invite you to take a good look at a picture of this candy. It is my belief, that in order to reduce costs, Hershey's transfered production of Goodies to Lancaster, PA, and instead of reproducing the original recipe, they merely applied different food dyes to a product the factory was already setup for.

I strongly doubt they even believed this to be an improvement to the product, but to explain the distinct difference they proclaimed that they were "Now Goodier!" as some sort of cruel joke. I am going to give Hershey Canada's question and comments line a little call Monday to give them a piece of my mind about this.

Kim Graham said...

Oh thank God I found you people! I actually wrote to Hershey earlier in the year because I was so utterly pissed at the GOODIER Goodies. They gave me the usual corporate song and dance; "Through intensive market research, we have come to the conclusion that the consumer wanted us to go in this new direction". Blah, blah, blah.
The consumer likes the taste of ASS??? Hideous bastards. I say we protest by boycotting all Hershey products until they bring the REAL Goodies back.

Thanks for adding more fuel to my Goodies argument fire.
Kim

Dr Sasquatch said...

I suspected the substitution of "Good & Plenty" for the original Goodies when I saw the "Imported from" on the bag...

These new "Goodies" don't even come close to the original. It's a shame... I've bought a bag or two of the new ones but the flavour is entirely wrong.